- The basics of communication, including conceptual tools, strategies and communication planning
- Theoretical approaches and models of communication, including systems theory and social perspectives
- The elements of communication, including the sender, message, medium, target audience and message effect
- Numerous examples of how to use this theoretical foundation to construct audience-centred messages for commercial audiences
The students improve their competence in communication in general by learning about the essential features of established communication theory. They simultaneously improve their command of English as a medium of communication. Using the examples provided as guidelines, they are enabled to translate theory into independent practice to find the appropriate communication solution in a range of commercial situations.
- Februar und September
- 48 Stunden
- 218,40 Euro